Interactive website planner

Build a clearer starting brief

Build a more useful starting brief in around five minutes. Extra questions only appear when they are relevant, and nothing is sent while you use the planner.

Planning guide, not an instant quote

Your choices will be added to the enquiry form for you to review and edit before sending. Every real project is still discussed and quoted individually.

The planner needs JavaScript to build and transfer your brief

You can still review all of the questions below, then use the main enquiry form to describe what you need.

Build your brief

Plan the website around the business

Work through six short stages. Follow-up questions appear only when they can make the brief more useful.

Step 1 of 6: Starting point

1Starting point
2Goals
3Content
4Enquiries
5Design
6Practical details

Stage 1

What are you starting with?

Choose the closest starting point. The final recommendation can change if later answers need a broader structure.

Website starting point

Improve an existing website Keep what works and improve the design, mobile experience, wording, structure or enquiry journey. From £495 Build a new one-page website Present the business, main services, trust information and contact options on one focused page. From £695 Build a new multi-page website Give important services, projects and business information their own space across up to five core pages. From £1,195 Plan a larger or unusual website For an online shop, extensive content or requirements that need individual discussion. Quoted individually I am not sure yet Use my other answers to suggest the most suitable starting point.

Stage 2

Goals and customer actions

Focus on up to three useful results and the three actions that matter most to visitors.

Which results matter most for the website?

Choose up to three.

Choose up to three website goals. Your first three selections have been kept.

Generate more enquiries or quote requests Give the business a more modern, professional look Make services and information clearer and better organised Build trust using completed work, reviews and credentials Improve the experience on mobile devices Receive more appointment or booking requests Strengthen the website’s search foundations Sell products or services online I am not sure, recommend what suits the business

What are the three most important things visitors should be able to do?

Choose up to three priorities.

Choose up to three priority actions. Focusing on three normally creates a clearer website journey.

Ask a quick question or send an enquiry Request a quote or estimate Request an appointment or booking Understand and compare services View completed work or case studies Read reviews and check credentials View prices or service packages Check service areas, location or opening times Buy products or services online I am not sure, recommend the clearest journey

Stage 3

Pages, services and content

Choose the useful content first. More detailed questions appear only for the selected items.

What should the website include?

Services Completed work or projects About the business or team Genuine reviews and trust information Areas covered Frequently asked questions Prices or service packages Blog, advice or useful guides Products or an online shop Contact information I am not sure, recommend a sensible structure

Services follow-up

How should the services be presented?

One concise services overview Separate service sections on one page One main Services page A separate page for each major service I am not sure, recommend the clearest structure

Approximately how many main services need presenting?

1 to 3 4 to 6 7 to 10 More than 10 Not sure yet

Projects follow-up

How should completed work be presented?

Simple photo gallery Project cards with short descriptions Before-and-after comparisons Detailed case studies A mixture based on the available work I am not sure, recommend what suits the business

What should each project include?

Use genuine work only. Do not include private customer addresses, invented results or reviews without permission.

Photographs Service or project category General location Short project summary The original problem and solution A genuine measurable result, where evidence exists A genuine customer review, where permission exists I am not sure, recommend the useful details

Approximately how many completed projects are ready to show?

1 to 3 4 to 8 9 to 15 More than 15 Not sure yet

Areas-covered follow-up

How should service locations be presented?

Simple list of areas Areas-covered section on the homepage One dedicated areas-covered page Useful individual location pagesSuitable only where each page can contain useful, original information. Large numbers of near-duplicate pages are not recommended. I am not sure, recommend the appropriate structure

Which towns, areas or regions are most important? Optional

Online-shop follow-up

Separate discussion may be needed

Online checkout uses an established platform and is priced individually. Displaying products and asking customers to enquire can remain an ordinary website requirement.

What type of selling journey may be needed?

Display products and ask customers to enquire Sell physical products through an established online-shop platform Sell digital products or downloads Sell bookable services I am not sure yet

Approximately how many products or services need listing?

1 to 10 11 to 50 More than 50 Not sure yet

Stage 4

Enquiries and useful extras

Shape a practical contact journey without turning the website into unnecessary custom software.

Detailed quote-request follow-up

What should the quote form ask for?

Service required Project description Town, area or postcode Preferred timing Approximate budget Preferred contact method Other relevant project details I am not sure, recommend the useful questions

Appointment-request follow-up

How should appointment enquiries work?

The customer requests a preferred date and the business confirms itA request-and-confirm form is a normal website feature. Connect to an existing booking serviceThis requires separate discussion. It is not a custom-built booking platform. I am not sure, recommend the simplest suitable option

Which contact routes should appear prominently?

Telephone Email Contact form Detailed quote form WhatsApp Appointment-request form Physical address or directions Recommend the clearest combination

Would ongoing help after launch be useful?

Ongoing support is separately agreed and is not automatically included in the starting website price.

Website care and technical updates Occasional wording or image updates Ongoing content or SEO support No ongoing help needed Not sure yet

Do you need anything outside a normal business website?

Keep this high level. Anything selected here needs a short discussion before the approach can be confirmed.

An online shop Connection to an existing booking system Connection to another existing business system Something else No Not sure

Separate discussion and individual pricing

This requirement needs a short discussion before we can confirm the best approach, price and any ongoing third-party costs.

Stage 5

Design, wording and images

Set a clear visual direction and record which content and assets are ready.

What should the website feel like?

Choose one main direction and, if useful, one supporting direction.

Choose up to two visual directions. One main direction and one supporting direction normally create a clearer brief.

Clean and minimal Bold and high-impact Premium and refined Friendly and approachable Traditional and established Image-led and visual I am not sure, create a suitable direction

What should happen with the colours?

Keep the existing brand colours Build a new palette around the existing logo I have particular colours in mind Recommend a professional colour palette

Preferred colours Optional Colours or styles to avoid Optional

What is the current branding situation?

Logo and brand assets are ready There is an existing logo, but the presentation can be improved A simple new visual direction may be needed No logo or brand direction exists yet I am not sure

Full branding is not automatically included and would be discussed separately if needed.

How ready is the written content?

Finished wording is ready Existing wording needs improving Notes and business information can be supplied Most wording needs creating from scratch I am not sure what is needed

What images are available?

Professional original photographs are ready Original photographs exist but need selecting or preparing Suitable stock images will be needed Professional photography may be neededPhotography availability, location and price would be confirmed separately. A mixture of original and stock images I am not sure

Are there any words that describe how the website should feel? Optional

Stage 6

Search and practical details

Record the useful foundations, available materials and practical preferences. Nothing here guarantees rankings or a completion date.

What search support would be useful?

SEO foundations support a sound website structure but cannot guarantee rankings, enquiries or commercial results.

Essential technical SEO foundations Clear individual service content An appropriate areas-covered structure Useful individual location pages A blog or advice-section structure Google Search Console setup Discuss ongoing SEO support I am not sure, recommend the sensible foundations

What is already available?

Domain name Website hosting or login access Business email Logo or brand files Written website content Original photographs Existing analytics or Search Console None of these I am not sure

Approximate budget, if known Optional

Budget does not alter the public starting prices or create an instant quote.

£500 to £999 £1,000 to £1,999 £2,000 to £3,999 £4,000 or more I need guidance Prefer not to say

Preferred launch timing Optional

This records a preference and does not guarantee availability or a completion date.

As soon as practically possible Within one to two months Within three to six months No fixed deadline I have a specific date in mind

Preferred date or timing note Optional

Are there websites you like? Optional, up to three links Anything else the website should include or avoid? OptionalDo not enter passwords, payment details or sensitive personal information.

Final review

Review your website brief

Check the recommendation and every answer below. Use an Edit control to return to the relevant stage without losing your other choices.

This is a planning recommendation, not a quote, contract, availability promise, completion-date guarantee, search-ranking guarantee or promise of business results.

Continue to Enquiry Form

Brief so far

Your starting brief

Starting point: Not selected
Main goals: Not selected
Content: Not selected
Current recommendation: A suitable direction will appear as the brief develops.

Nothing is sent while you use the planner.

Prefer to start with your current website?

Return to the main website and request a free review for a straightforward first opinion.

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